Not All Digital Content Needs to Be Free

755 people surveyed by Pew Internet and American Life Project generated the figure of 65% of internet users have paid to access or download digital content.  Of course, people may lie about online purchasing behavior, too.

Especially in an online survey about online activity!



Here are two interesting numbers for marketing department heads:

• 18% bought digital reports (This is also good news for Forrester, Gartner, CSOInsight, DMA, NMOA and others- Although based on just 755 people surveyed it does indicate that people will buy reports of value and that there is significant room for growth).
• 11% purchased content from premium membership sites that also featured free content.

That is not the part that needs truth-seeking.

That's the part that calls for copywriters. Copywriters, researchers and journalists touched practically every piece of digital content worth purchasing on the list in the link below.

This is the data point that made me go "Huh?"  

Only 2% admitted to purchasing adult content online~!

What do you think? When it comes to purchsing adult content online are survey respondents telling the truth? Lying? Shy? Embarassed? Prudish? Or maybe just careful and prefer to get their content the old-fashioned way as god intended... in magazines?

Or, is the Pew data flawed in some way?

Here's the link to the story. http://mashable.com/2010/12/30/pew-study-65-percent-paid-digital-content/

Be the hero,
Mark