Monday, August 2, 2010

Is There a Squirrely Significance in Your Sales and Copywriting Strategy?

Mark Schnurman's no expert on squirrels- at least some quick research seems to indicate that squirrels do have a cerbral cortex- but he doesn't have to be... after all, he's a career coach.  Not a zoo-ologist.  And, his analogy is still a good one for you to follow- as long as you don't take it to the 'squashed squirrel road sausage' end.

Bottom line for business people, don't let fear hold you back from doing something different, fun, great even.  Want more sales?  Try something new.  Don't let preconceptions guide you to mediocrity.  Stand out from the crowd.  If you have a great product or service, let people know.  Let them know in your slogan.  Let them know in elevator speech.  Let them know in your sales pitch.  Let them know in your sales and marketing copy.  Take a chance.  Put yourselft out there (within reason).  Get uncomfortable.  Be a squirrel.  Be remarkable. 

Heck, my wife always breaks for squirrels! 

You can read the entire Sunday Star Ledger article here:  "Don't over-think chance to get ahead" 

http://www.nj.com/business/index.ssf/2010/08/dont_over-think_chance_to_get.html

Be the Hero,
Mark
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Mark H Daniels is a B2B and B2C Sales Strategist, Copywriter, Coach, Author and Speaker specializing in drawing out your unique selling proposition, refining messages, stories, and presentations, and helping you present your company and product in a way that has prospects and customers thanking you and making decisions in your favor. Start Simply Selling Better Today. Reach Mark at mark@mysaleshero.net or call 732-417-0680

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