Topical Small-Talk and Copywriting Ideas for the Sixth of July

Today's Feature Copywriting Ideas

Man Pays $30k and Eight Years of His Life for Commercially Available Data and Employer says, "[We] are extremely disappointed in the news... and sympathetic to the situation".  What's your data worth?  Read more

Scorching Heat Continues to Threaten Northeast.  Yup.  Can't avoid it.  This will continue to be news along with the warnings to stay in doors cool and the certain power outages that will prevent the N.E. from keeping cool indoors.  Read more

15 U.S. Front Pages of News.  Front page news where you live- from the billionaire next door, to meth addiction, to feeding needy kids, missing child, local plane crash, the heat, funding the West Bank and China's IPO.  You never know from exactly where you will get your relevant idea.  Read what your target audience is reading and then write for that audience.  Read more

Movie Critic Argues The Need For Movie Critics as News Industry Downsizes the Position.- Sure movie critics can influence audiences and the good ones critique films specifically with their readers in mind...  But isn't this the age where everyone is a critic (was there ever an age where everyone was NOT a critic of anything and everything?) and you can find out what anyone thinks of a movie just by doing an online search?  Or asking someone online at your grocer checkout?  The real risk Whitty points out is the small, limited release film that will suffer from lack of exposure to 'professional' critics.  Okay.  Here's an idea...  Give away tickets in each city the movie is shown to bloggers who agree to write honestly about the film.   Read more

Today in History (source: http://www.chronita.com/)

Lawrence of Arabia captures Aqaba in 1917.  (Among other things launching the writing careers of T. E. Lawrence in the autobiographical account of his own Arabian adventure, and first-time screenwriter Robert Bolt's screenplay of the 1962 movie.)

Anne Frank goes into hiding in Amsterdam in 1942.  (Read the diary to understand the power of the pure, written word.  The world can arguably be said to have changed, at least a little, because of the found diary of this frightened, young Jewish girl - forced into hiding before being captured by the Nazis and later dying in a concentration camp.)

Quote of the Day (source: http://www.quotes4all.net/)

"You can't build a reputation on what you are going to do."   -Henry Ford

(Sales and Marketing Copywriting and Presentation Tip:  There's a wealth of insight here for the copywriter, the marketer and the salesman...  If it is available to you.  Use stories that subtley use 'testimonials'.  Talk about life before your solution and the results after your solution is implemented.  Understand that when you promise something will be done, it needs to be done. Keep in mind that reputation incorporates elements of  'trust', 'like', 'results', 'celebrity'.  Reputation is established not just by 'doing something', but also by what you do when something goes 'wrong' and how you managed the situation.   Think about this the next time you are pulling together copywriting material for your sales and marketing content and scripting presentation material for your next meeting.  Your sales process will go more smoothly.)

Today's Word (source: http://www.dictionary.com/)

"Bijou: something small, delicate, and exquisitely wrought."

Leave a comment. Tell us if you would or if you EVER would use the noun "bijou" in your copywriting! Or how you squelched an unruly or undisciplined meeting attendee. Just keep it clean and on topic please.  HINT:  In most sources reviewed, "bijou" is French meaning referring to a jewel.