Topical Small-Talk and Copywriting Ideas for the Fifth of July

Today's Feature Headlines For Copywriting Ideas


Historic Heat Wave Blasts the Northeast- Record heat and solar radiation is a real concern.
Read more

Pirates Going Biblical- Pirates hijack a ship in the Red Sea.
Read more

Apple's Cutting Edge Antenna Hurts Company Reputation.  (You have to wonder if this isn't going to spark a whole new round of 'clever coverage' spots from Verizon and at&t.)
Read more

Retailers Create Their Own Stimulus Plans- Unconventional promotions target consumers and small businesses.  Read more

Copywriting Alert: Don't do this!  This article features one of the worst uses of a word in an article you may ever see in the opening sentence. The NYTimes website definition search for "profligate" asks if you mean to search for "spendrift". The site then offers the following definitions for "profligate" - "given over to dissipation, recklessly wasteful, wildly extravagant, lacking in moral restraint, a person who spends money or resources wastefully."  Read the article and let me know what copy you think might have worked better. Remember your Hershell Gordon Lewis: "Clarity beats clever everytime".


Today in History (source: http://www.chronita.com/)
At the end of WWII, France gets back to 'business' and introduces the bikini in Paris in 1946.
(Wonder what would have happened if the bikini was introduced ten or fifteen years earlier! Find your great next idea here.)

Quote of the Day (source: http://www.quotes4all.net/)

"I love deadlines. I especially like the whooshing sound they make as they go flying by." Douglas Adams

(Too much doesn't get done because of lack of resources, or doesn't get done well because of lack of focus. Don't miss deadlines here.)

Today's Word (source: http://www.dictionary.com/)
"Squelch: to put down or suppress as with a crushing retort or argument."

Leave a comment.  Tell us how you might use squelch in your copywriting! Or how you squelched an unruly or undisciplined meeting attendee.  Just keep it clean and on topic please.