"Small Talk" and Copywriting Sources for the Eighth of July

Today's Featured News Copywriting Ideas


Bored With Just Being Hot, The Northeast Decides to Try Making it Hard to Breathe, Too.  Read More

Cold-War Style Horse Trading is Back in Fashion.  This 'trade' is being reported days after the anochronistic incident involving the U.S. and Russia. Anyone else interested in what the real difference is between this situation and the reportedly legal activity of the employee nabbed and sentenced in China?  Is it really just a matter of "I have something you want, and you have something I want"? Read More

Editor Tweet is Cause for Termination.  Think you can write or say- or Tweet, or Blog, or Publish- just anything?  Think again.  Read More

ThePiratesBay.Org Profits From Irony and Press Taking a Page from P.T. Barnum.
The irony:  4 million e-mail and websites are hacked and the site is down with a message: "upgrading some stuff".  The profit:  A Google search shows there are only short 140-type character comments from the organization saying this makes them stronger, and there is a ton of online press and publicity.  Read more

Today in History (source: http://www.chronita.com/)

"When in the course of human events" is introduced to the world in first public reading of the Declaration of Independence in 1776.

Ma Bell, Bell Telephone, is born in 1877.

CDC, the technical data and information services company later to be spun off into Ceridian Corporation and Control Data Systems, is formed in Minneapolis, Minnesota in 1957.

Quote of the Day (source: http://www.quotes4all.net/)

"Philosophy: A route of many roads leading from nowhere to nothing." -Ambrose Bierce

Copywriting, Sales and Marketing Note:  Harsh and true words if you cannot clearly articulate your business philosophy to others- in print, online, or in person- in a way that is important for, and explains to your target audience what it means to him (or her) in a way that influences a positive desired action.

Today's Word (source: http://www.dictionary.com/)

"Sibylline: prophetic; oracular."
Let's try this in a sentence.  "The newsletter content is sibylline in nature with far more predictions than not accurately coming to pass."

Give us your comment:  Is there a right time, right place, or right audience for whom you would use sibylline in your copywriting and marketing material?  Or is it just a scary-sounding word dredging up frightening memories of the Stephen King novel and movies of the similarly sounding but differently spelled name?
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Mark H Daniels is a B2B and B2C Sales Strategist, Copywriter, Author and Speaker specializing in drawing out your unique selling proposition, refining messages, stories, and presentations, and helping you present your company and product in a way that has prospects and customers thanking you and making decisions in your favor.  Reach Mark at mark@mysaleshero.net or call 732-417-0680