"Small Talk" and Copywriting Ideas for the Twelfth of July

Today's Featured News Copywriting Ideas


Is this why people have problems with lawyers? Class Action Suit Filed against AT&T and iPHone involves everyone who ever purchased an iPhone in the U.S.- Is every mutually exclusive strategic business partnership for a defined period of time a nefarious plot to create a monopoly? Wired.com.  Read More

"The one thing I can control is marketing, and it is definitely my weakness." Asher Epstein of the Dingman Center for Entrepreneurship says don't spend too much time on 'messaging' (it's not what you think) and offers marketing advice to upscale DC Bar owner. Washington Post. Read More

 

Aon Buys Hewitt. Human Resources and Benefit Consulting Company Hewitt will fold into the Risk-Management giant Aon for the cool sum of $4.9 billion. The merged Human Resources, Benefits and Risk-Management consulting global mega-conglomerate will continue to leverage brand name recognition using the clever moniker 'Aon Hewitt'.  MarketWatch.  Read More
 
Somali Militants Take Deadly Advantage of World Cup- Al Qaida linked bomb blasts kill 74 people peacefully enjoying Ethiopian Food at restaurant and watching Spain and the Netherlands in the World Cup. NPR. Read More
 
Read Copywriter Dean Rieck's interview with Pete Savage for B2B (Business to Business) Copywriting Tip. Read More

 

Today in History (source: http://www.chronita.com/)

King Edward I expells Jews from England in 1290.  (

 

First minimum wage is $0.33 in 1933 followed by Congressional Wage Law raising the minimum to $0.40 the same year.

 

"I Like Ike" -Army General Dwight D. Eisenhower resigns to run for President of the United States in 1952.

 

A Japanese professor was stabbed to death in 1991- just for translating Salman Rushdie's "The Satanic Verses" and just nine days after an Italian translator of the novel was attacked. 

 

Quote of the Day (source: http://www.quotes4all.net/)  

 

"I am extraordinarily patient, provided I get my own way in the end." - English Prime Minister Margaret Thatcher

 

Sales, Marketing and Copywriting Notes: 

1)  Marketing is not a one-shot, do-or-die process.  It takes time to accumulate interest, brand recognition and generate qualified traffic.  Be Persistent.  Be Patient.  Try different things; measure the results and capitalize on what works.

2)  B2B Sales is NOT a one-call, quick close.  Rushing the sales process and your prospect, will only prolong the sales cycle and possibly lose you the sale.  "ABC" should stand for "Always Be Considering". Consider where you are in the sales process. 

• Consider where your prospect is in the sales process.  
• Consider when the time is really right for asking for the business.
• Consider who is the right person to ask for the business.

 3)  When it comes to sales and marketing copywriting, the writing should convey Reason, Trust and Urgency in a patient way that engages your reader through each step of the decision-making process to take action in your favor.

 

Today's Word (source: http://www.dictionary.com/)  

 

"Subtilize: to make the mind and senses keen or discerning." 
 

Does your print and website copywriting material subtilize the reader to take the action you desire?

 

Not sure I would use it in a paying job.  At best, the word will likely be confused with 'subtle'.  At worst, the word may seem 'made up' or be perceived as a mistake by the reader.  Leave a comment and let me know if you have an example to share.

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Mark H Daniels is a B2B and B2C Sales Strategist, Copywriter, Author and Speaker specializing in drawing out your unique selling proposition, refining messages, stories, and presentations, and helping you present your company and product in a way that has prospects and customers thanking you and making decisions in your favor. Reach Mark at mark@mysaleshero.net or call 732-417-0680