Small Talk and Copywriting Ideas for the Seventh of July

Today's Featured News Copywriting Ideas


Did we mention it was hot?  Read More


Dominoes Takes On Amateur Photographers

Food photography is highly staged- it's tough getting a good picture of something sitting on a table under bright lights melting. Of course the real genius here is that the big "D" gets its customers to participate in the marketing of the product. Think about how you can use this same sales technique in your marketing.  Read More

Fox reports BP rig disaster may just be the tip of the 'Oilberg'. Read more

Mozilla working on Firefox Beta

With Big Blue- IBM- throwing its weight behind Firefox as the 'Blue Standard Browser' for its 400,000 employees Mozilla has a lot a stake. interestingly, Firefox will start 'borrowing' refresh rate performance functionality from Microsoft's Internet Explorer... at least for now. According to sources Firefox already has almost 24% of the browser market. Read more

This MarketWatch press release for Marchex may hold interesting insight for sales and marketing professionals in all size businesses. EVP of Call Advertising Products, Brent Turner points out that businesses relly heavily on customer contact build relationships and that the purpose of money spent on traditional advertising- print, radio, TV, direct mail, et al- is to drive incoming phone calls from prospects. The main take-away is that you need an integrated sales strategy and process that looks at both outbound marketing and prospecting (generating awareness and interest) with inbound leads and sales (nurturing and generating sales from interested prospects). Read more

Today in History (source: http://www.chronita.com/)

It took two years, however, "Just the facts, Ma'am" finally meets "Just Speculation".

UFO Debris found in Roswell, New Mexico in 1947.

The first radio broadcast of "Dragnet" hits the airwaves in 1949.

And, according to an article on Wired.com, chocolate finds its way to Europe in 1550.  Of course, it took a few more years for chocolate to find its way to our waists and thighs.  Read More

Quote of the Day (source: http://www.quotes4all.net/)

"When you finally go back to your old hometown, you find it wasn't the old home you missed but your childhood." - Sam Ewing

(Sales and Marketing Copywriting and Presentation Tip:  Keep this in mind with the copywriting and images in your sales and marketing material and presentations. For example, you are not selling the widget or gizmo; the service or process. You are selling what the gizmo means to your prospect. Figure out how to convey the 'emotion memory'- the feeling- support it with facts and logical reasons to buy and voila...)

Today's Word (source: http://www.dictionary.com/)

"Gizmo: a mechanical device or part whose name is forgotten or unknown."

Leave a comment. Gizmo sounds great between a couple of friends talking after a few beers. And it certainly has that memorable NLP ring to it. But how would you, or would you use it in your sales and marketing copywriting effectively and why?