Sales, Small Talk and Copywriting Ideas for the Fifteenth of July

Today's Featured News Copywriting Ideas


30-Year Fixed Rate Remains at Record Lows... But for how long? MarketWatch.   Read More.

Home Foreclosures up 8% Aiming to Reach One Million in 2010. Next time you are in church, look around. If there are 100 homeowners in the room, chances are that at least one will be hit with a foreclosure filing.  Fox News.  Read More.

Predominently Roman Catholic Argentina Says "I do" to Same Sex Marriage.  CNN.  Read More.

32-Foot, 18th Century Ship Hull and 100 Pound Anchor Found Beneath World Trade Center Site.  Fox News.  Read More.

UFO's Explore Burgeoning Capitalism in Socialist Nation (See More) as China Shuts Down Blogging. CNET.  Read More.

Today in History (source: http://www.chronita.com/)

The Rosetta Stone is found in Egypt in 1799, literally opening up a world of ancient written text to modern readers.

The Boeing 707 - one of the first commercially successful jets well into the 1970's- takes off in 1954.

Edsel automobiles come off the assembly line in 1957. The Edsel has been used as a case study in product timing, pricing and marketing- doomed to just 118,000 and a three year production life span.

The Mozilla Foundation is established in 2003 as a non-profit organization that promotes open coding, innovation and participation on the Internet and is best known for the Firefox browser, which IBM recently endorsed for use by its 400,000 employees.

Quote of the Day (source: http://www.quotes4all.net/)

"Better to keep your mouth shut and appear stupid than to open it and remove all doubt." - Mark Twain


(Sales, Presentation and Copywriting Note:  Never, never assume the quiet ones are the stupid ones.

Sleeping? Maybe.
Disinterested? Possibly.
Distracted? Okay.
Listening, absorbing, learning and processing?  Likely.

The truth is that the smartest sales people know exactly how to keep their shut, when to speak, and what to say. The smartest copywriting I have ever read feels like it is similarly silent when appropriate, giving the reader time to think.)

Today's Word (source: http://www.dictionary.com/)

"Brannigan- a squabble, a brawl."

Don't you boys get into a brannigan while I'm at the store shopping for blarney.

Leave a comment and let me know what you think.

___________________________
Mark H Daniels is a B2B and B2C Sales Strategist, Copywriter, Author and Speaker specializing in drawing out your unique selling proposition, refining messages, stories, and presentations, and helping you present your company and product in a way that has prospects and customers thanking you and making decisions in your favor. Reach Mark at mark@mysaleshero.net or call 732-417-0680