Sales, Marketing Small Talk and Copywriting Ideas for the Sixteenth of July

Today's Featured News Copywriting Ideas


Neither a borrower nor a lender be... Finance oversight legislation changes landscape for major financial insititutions, would-be homeowners, anyone with a credit or debit card, the guys on the corner who cash your check for a piece of the action. But what will really change and who will really benefit? Wall Street Journal.  Read More.

The Oil Stops Here. BP's new cap appears to be working. What will this accident mean for risk mitigation and the disaster control process in the future? See video and read more.
Finance reform and stopping an oil leak not be enough. Mother Earth sends a message to Washington with a 3.6 quake.  MSNBC.  Read More.

Playboy Hugh Heffner doesn't want to move into this Penthouse. Hugh wants to own it all for $123 million. Penthouse parent Friendfinder wants to pay $210- and let Heff live where he wants. Apparently everyone thinks Playboys real value is 'Nike-Like' and worth $1 billion online and in licensing. Hmm...  BusinessWeek.   Read More.

Today in History (source: http://www.chronita.com/)

BOOM!  First atomic bomb detonated in U.S. in 1945. 


Catcher in the Rye is published in 1951 shortly followed by calls for banning the book

Eric Clapton introduces the world to the band Cream in 1966.

Everyone hears about the Nixon tapes in 1973.


Quote of the Day (source: http://www.quotes4all.net/)

Two Einstein related quotes today-


"During our crossing, Einstein explained his theory to me every day, and by the time we arrived I was fully convinced he understood it." -Chaim Weizmann, first president of Israel

"You do not really understand something unless you can explain it to your grandmother." -Albert Einstein

(Sales, Marketing and Copywriting Note:   Sales- be patient. Sometimes it takes time to explain things. If your prospect is interested, you are interesting, genuine and follow a logical sequence, you will get to a point where you both are pleased with your decisions. Marketing directors and Copywriters- of course , depending on your target audience, a technical solution needs technical language. The question is are you explaining your product or service in a way that someone else can easily explain it.  Help your prospect connect the dots in a way that makes sense and he will help you make the sale.)

Today's Word (source: http://www.dictionary.com/)

"Undercast: something viewed from above through another medium, as of clouds viewed from an airplane."

The undercast ocean floor is even more greatly obscured through the oil-soaked landscape.

Leave a comment and let me know what you think.

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Mark H Daniels is a B2B and B2C Sales Strategist, Copywriter, Author and Speaker specializing in drawing out your unique selling proposition, refining messages, stories, and presentations, and helping you present your company and product in a way that has prospects and customers thanking you and making decisions in your favor. Reach Mark at mark@mysaleshero.net or call 732-417-0680