Here's an ABSOLUTE gem that crossed my e-mail inbox path. Just because the topic here is web-based- visual and interactive- that doesn't mean I've abandoned copywriting. After all, I have a 'connect-the-dots', gestalt sales, marketing and copywriting philosophy.
Every example below (including the slide presentation itself) is highly creative, incredibly effective at holding your attention, and takes advantage of a strategic copywriter's copywriting in writing the scripts, writing the copy on the banners and so much more... and there is NO reason why these seemingly B2C banner ad concepts shouldn't be applied in business-to-business practices.
Put the concepts Mr. Ringrose presented at the Ad Age Digital Conference to work in your sales and marketing. Hey, teachers are using these same concepts to teach our in classrooms today.
Mr. Ringrose's six rules for making great web ads turns an online banner "wasteland" into a refreshing dip into the online (and offline) marketing pool. Here's his presentation featuring some of the best-
"The World's Best Banner Ads (And Why They Worked).
Watch and click... And click... And click... And pay attention- There's a lot of linked sources with valuable, credible and useful information. Enjoy!
AdAge Digital 2010 6 Foundations of Great Digital Creative
Here's the link to the original article: http://adage.com/digiconf10/article?article_id=143311View more presentations from Soap Creative.
Be the Hero,
Mark
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