You Have 7 Days to Read This and Learn Something

* Please note, the sender's email address has not been verified.       This WSJ article is about charitable-type work- BUT it has a HUGE lesson for business. "What do your customers tell you? What do they want?" It's a question most don't have an answer to- at least not in their customer's words. Referenced in the article from Beyond Good Intentions, "Throw away your assumptions about what you think people need; Ask recipients what they think might work; Focus on ideas that may be more effective than the obvious project." Good reading!- Mark             Click the following to access the sent link:       WSJ.com - Doing Bad by Doing Good* This article will be available to non-subscribers of the Online Journal for up to seven days after it is e-mailed.                 Get your EMAIL THIS Browser Button and use it to email content from any Web site. Click here for more information.   *This article can also be accessed if you copy and paste the entire address below into your web browser. http://online.wsj.com/article_email/SB10001424052748703429304575095423719500154-lMyQjAxMTAwMDAwMzEwNDMyWj.html