Eight Ways Small Sales and Marketing Companies Get it Right

"The best independent practitioners have a singular focus on helping their clients achieve their goals."  - Andrew Sobel, Rain Today

Take a few minutes to read Andrew Sobel's article:

Where Independent Professionals Succeed and Large Firms Fail - RainToday

Inside you will learn that smaller businesses (like My Sales Hero and many others):

1. Create personal brands by building individual market renown.
2. Regularly develop and disseminate intellectual capital.
3. Focus on conversations, not PowerPoint.
4. Try to achieve success, not perfection.
5. Have learned to eliminate non-value added activities.
6. Take responsibility for their personal development.
7. Organize around clients.
8. Truly act like it's their money.

Having worked for larger firms, I agree on all points with Andrew.  But, it's not just a lesson for larger firms- it's a good 8-point USP and value proposition reminder for every businessman- whether or not you are a 'creative', a salesman, a consultant, a marketer, or copywriter.

Truth is, I'm still working on getting lessons #4 and #5 right... particualry lesson #5.   ;7)

Here's an even shorter version:

-Get it as right as you can.
-Learn something new everyday.
-Share what you learn.
-Focus on your client and his customer's needs.

Be the Hero,
Mark

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Mark H Daniels is a B2B and B2C Marketing and Sales Coach, Copywriter, Author and Speaker specializing in simply better selling processes and finding your unique customer value proposition, refining existing messages, stories, and presentations, and designing new ways to present your company and product in print, in person, and on the web that has prospects and customers thanking you and making decisions in your favor. Reach Mark at www.mysaleshero.net 732-417-0680