Back to Basics, Build a Trusting Relationship Faster- Long Term Success Is Not Built on Buzz or Bling

Marketers, Get Back to Boring (http://adage.com/cmostrategy/article?article_id=142737) is a terrific article every businessman and woman, every copywriter, and every internet strategist will benefit by reading.

It’s an article by Pete Blackshaw, Executive VP, Nielsen Online Digital Strategic Services in Advertising Age’s Online CMO Strategy. Here’s the link again.

http://adage.com/cmostrategy/article?article_id=142737

Mr. Blackshaw writes, “Social media and digital marketing will only succeed -- and sell through the organizational layers -- if we ground it in deeper, more established marketing truths, not ephemeral campaigns, one-trick pony moments, or hypocritical oaths or proclamations.”

Of course this marketing advice does NOT just apply to your business’ online life and effectiveness. Mr. Blackshaw is telling readers is to look at best practices for behaving, writing, presenting, meeting, greeting and interacting with prospects and customers.

It just sounds like sales and marketing 4.0 thinking. Don’t be confused. Go back and read anything by Dale Carnegie, Harvey MacKay, Dan Kennedy, Michael Gerber, Joe Girard, Stephen Lundin or any of the other countless numbers of experts on sales, marketing and relationships. Then think about how to apply it to your sales and marketing effort on- and off-line.

 

Read this short article and learn about:

• Trust
• Customer Relationship Management
• Emotion
• Feedback
• Listening
• Patience
• Leadership

Here’s the link again:

 

http://adage.com/cmostrategy/article?article_id=142737

 

Be the Hero,

Mark

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Mark H Daniels, My Sales Hero, LLC helps companies present themselves in print, in person, and on the web in a way that has prospects and customers thanking them and making decisions in their favor. A B2B and B2C Strategist, Sales Coach, Copywriter, Author and Speaker, Mark finds your unique value proposition, refines and creates messages, stories, and presentations that help you make the sale. Reach Mark at www.mysaleshero.net or call 732-417-0680