to learn what these 7 consumer trends are (and more importantly, what they mean!):
- Short-Termism
- Brand Aid
- Conscious Consumerism
- Simplification
- Mobile Purchasing
- Collective Intelligence
- Emotional Branding
- Consumers (and you can easily argue businesses) are buying to meet immediate needs (William Higham's The Next Big Thing: Spotting and Forecasting Consumer Trends for Profit
);
- Impulse-buying is declining... a person (again you can make the case that a business) makes thoughtful buying decisions based on what is important to him;
- Offering too many choices is a fast way to lose a sale- it is much better to offer a limited number of considered recommended choices;
- How to take advantage of the "crowd" by being a good listener and applying what you learn;
- Why creating an "emotional connection" and content is crucial to your business survival and growth.
) break the emotional connection down into easily digestible, understandable and actionable thoughts. And, I confess it's my favorite part of the article. It's my favorite part because it explains so clearly how critical it is to see things from your customer's, and your customer's customer's perspective- Something I invest a great deal of time thinking about when consulting, coaching and copywriting.
Again, you can read the full article here: 7 Consumer Trends that Define Business in the "New Normal".
Be the Hero,
Mark
________________________________________
Mark H Daniels, My Sales Hero, LLC helps companies present themselves in print, in person, and on the web in a way that has prospects and customers thanking you and making decisions in your favor. A B2B and B2C Strategist, Sales Coach, Copywriter, Author and Speaker, Mark helps you find your unique value proposition, and then refines and creates messages, stories, and presentations that help you make the sale.
Get started today by contacting Mark at mark@mysaleshero.net or calling 732-417-0680.
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