This SalesBlog.com post is written for the (UGH) cold-caller and his (or her) manager. I'm not against cold-calling. In fact, it is a necessary, although time-consuming part of sales-- when done correctly.
The thing is, if you turn it on its side- just a little bit- it's a clear 4-step process to improve your overall sales marketing strategy and copywriting.
I know that with just a few changes and the article content would resemble many prospect and customer discussions I have.
Take a look and let me know your thoughts. email me at mark@mysaleshero.net. Put "4 Targeting Tips Comment" in the subject line.
Here's the article link: 4 Targeting Tips to Improve Your Prospecting
Be the Hero,
Mark
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Mark H Daniels, My Sales Hero, LLC helps companies present themselves in print, in person, and on the web in a way that has prospects and customers thanking you and making decisions in your favor. A B2B and B2C Strategist, Sales Coach, Copywriter, Author and Speaker, Mark helps you find your unique value proposition, and then refines and creates messages, stories, and presentations that help you make the sale. Reach Mark at www.mysaleshero.net or call 732-417-0680 to start seeing better results today.
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