Article on AdAge.com: Digital Marketing Guide: E-mail

*** This story from Advertising Age was e-mailed to you by Mark Daniels <mark@mysaleshero.net>.

Interesting article for anyone using e-mail in their marketing.

Not sure about the author's percentages on open, click-thru rates, etc.

Of course, the author does make reference that there is an existing relationship between sender and recipient. Having a relationship will have a impact on open rate- an interest in the content would increase the click-thru.

Lessons:
Ask what your list wants to see from you;
Be consistent;
Be newsworthy;
Have a good/great offer;
Be two-way/ interactive-

Have fun reading.

-Mark

Digital Marketing Guide: E-mail
What You Need to Know to Keep Your Campaign From Getting Deleted
February 22, 2010
http://adage.com/digital/article?article_id=142228

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